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About Us

aboutus

We're Skaters, just like you...

Let skateNOW's years of experience, knowledge, product technology, and business integrity, connect you to an enriched skating experience like no other.  
No matter whether you come/go with skating sports, skateNOW will be there to satisfy your craving to glide with the latest technologies the sport has to offer upon your return to skating.
skateNOW disseminates educative information on product technologies and equipment maintenance, an effort aimed at helping empower customers further towards their own skating endeavors. To be the teacher is to be the student.

Your skateNOW Sensie, We learn from our valued customers

We all yearn to learn skating technique correctly. They say 'those who cannot, teach'...  We say 'those who can, do'. It's important to skateNOW to be not only the teacher, but also the student; we learn from you (our customers) about your goals and aspirations in skating sports. We promote skating through: guiding, teaching sport fundamentals, understanding and care of equipment, and skating etiquette.

Aim high, skate low. Through instruction technical skills are honed and elevated, and obtaining higher goals can be achieved - whether it is destroying a sun-vault move, or having you sights on gold medals.  Just as vital to the technical aspects of skating is an understanding of equipment and maintenance. We provide our customer insight to this coveted knowledge, not so they become gear geeks(though, that happens), but to present a better understanding of equipment, to eliminate any inhibitions about taking on routine tasks of tending to this pragmatic aspect of skating.

Our Goal

Strive for balance, agility, and strength in life, work, sport, and especially when on your skates.

 
Customer Focus
100%
Product Knowledge
100%
Skate Instruction
60%
We've Gone Skatin'
40%
 

Meet the skateNOW Team

Your skateNOW Sensie, we're here to guide and assist as you navigate the gear and the sport with knowledge and expertise.

 

Eric Kraan

CEO and all else

Eric Kraan

CEO and all else

Eric Kraan, former world cup skater of long track ice speedskating for Mexico, Eric owns and operates skateNOW with his wife, Kimberly. A devotion to all types of skating and a passion that won't stop! When not in office, you can find Eric on the pavement, or on the ice, but mostly you will find him on skates.

Kimberly Simons Kraan

Creative Mind

Kimberly Simons Kraan

Creative Mind

Kimberly Simons Kraan, professional architect, web mistress, and skater, of all ice, inline sports, she also helps runs skateNOW with hubby Eric.

Member Associations

skateNOW, llc

Member Associations

skateNow, llc

SkateIA - Skate Instructors Association

USARS - USA Roller Sports

USS - US Speedskating

OIA - Outdoor Industry Association

SLVA - Salt Lake Velodrome Association

SLBAC - Salt Lake Bicycle Advisory Committee

What Do We Do?

If you want to take skating to the next level, you came to the right place.

Product Knowledge

We bring our professional knowledge and expertise of products and services to our customer base.

Equipment Expertise

So many choices, and skateNOW can help you hone in on the best gear to meet your skating goals.

Learn to Skate

New to the sport?  We've got ya covered, in learn to skate classes, with certificated instructors.

Clinics

SkateNOW also conducts clinics; skate sharpening, changing bearings, training for events.

Events We Dig

Explore trails in Idaho, or skate Butte's oval, in a friendly group atmosphere.  Join us on social media for event news.

Awesome Support

We may not be Lucy at the Lemonade stand, but you're welcome to bend our ear on all things skating.